Unlimited pros and the one con:Surviving 3rd Party ISP support

The last year has seen unprecedented public visibility regarding 3rd party ISP's such as Teksavvy due to the CRTC's UBB hearings. While public outcry was initially misdirected as a cry against retail UBB, something that had been in place for a year, it shone a spotlight on wholesale UBB and the place of 3rd party ISP's.

UBB has been placed on the CRTC's back-burner as the 4 major ISP's (Bell, Rogers, Telus,Shaw) re-allign their retail offerings to mask or incentivise consumers to place less weight on UBB concerns. Teksavvy, my current ISP, continues to offer unlimited or near unlimited data plans for less than the unbundled services offered by Telus or Shaw. As I learned over the last week, this gain comes at a cost and is likely the hurdle that limits 3rd party ISP's customer base to less than 10% of the market.